Work / Brand identity
Wayforce
A brand identity for Wayforce, a recruitment agency, built around its promise of connecting the best talent with businesses.
The identity pairs a compact mark with a bright green, a warm beige, black and white, specified for both screen and print.
A thin crosshair graphic, like two paths meeting, runs through the website, the social posts and the printed pieces.
Highlights
- 01
Mark and wordmark
A compact, solid mark set beside a rounded lowercase wordmark, shown on green and on white.
- 02
Color palette
Beige, green, white and black, each specified in RGB and CMYK values.
- 03
Mobile website
Screens for the home page, job listings with role cards, and an about page introducing the team.
- 04
Social posts
Post templates for recruiting messages such as “Recruiting that really works” and “Time to get back to the office?”
- 05
Apparel and business cards
Black T-shirts carrying the crosshair motif and mark, and two-sided business cards with a green edge.
The work
A brand identity with compelling visuals and strategic messaging for a recruitment agency.
