Work / SEO / Web design

Ghaly Injury Law

Services

  • Web design
  • Local SEO
  • Content

Deliverables

  • Website
  • Service pages
  • Monthly articles
  • Monthly reporting

Industry

  • Personal injury law

Year

  • 2026

Ghaly Injury Law represents injury victims in Clearwater, led by a former insurance adjuster who now works on the other side of the table. Enginecy built the firm's new website and has run its local search program since February 2026.

The work covers the path from search to consultation: a clean move away from the old site's structure, rebuilt service pages, and a steady run of articles answering the questions Clearwater accident victims search, from settlement timelines to Florida PIP insurance.

Ghaly Injury Law case study

Verified results

Figures from Google Search Console and Google Analytics, as shown in Enginecy's monthly client reports. Each figure names its period.

Average position10.1Google Search Console, August 2026, from 16.4 for March 12 to April 8
Local questions in Google results8Clearwater injury searches showing firm articles, captured for the August 2026 report
Organic search sessions145August 2026 in Google Analytics, level with direct traffic at 146
  • Firm articles appear in Google results for searches like car accident settlements in Clearwater and Florida PIP insurance for Clearwater accident victims (August 2026 report).

The evidence

Google Search Console, March 12 to April 8, 2026: the starting point.
Google Search Console, March 12 to April 8, 2026: the starting point.
Google Search Console, August 1 to 31, 2026: average position 10.1.
Google Search Console, August 1 to 31, 2026: average position 10.1.
Google results for Clearwater injury questions, captured for the August 2026 report.
Google results for Clearwater injury questions, captured for the August 2026 report.
Google Analytics sessions by channel, August 2026.
Google Analytics sessions by channel, August 2026.

The challenge

Personal injury is one of the most competitive categories in search, and at the start most of the firm's search visibility came from people typing its own name. The new site also had to keep what the old one had earned through the move.

Ghaly Injury Law, project image 1

What we built

We moved the site with redirects from its old structure, optimized the core service pages, and published local articles that pair a Clearwater question with a clear answer. Google Business Profile posts keep the firm visible in local results.

Ghaly Injury Law, project image 2

Highlights

  1. 01

    Clean site move

    Redirects from the old website structure, so existing search visibility carried over to the new site.

  2. 02

    Rebuilt service pages

    Core practice pages optimized around what injured people need to know before they call.

  3. 03

    Local answers

    Articles on Clearwater settlements, deadlines, dangerous roads and insurance, written for the questions people search.

  4. 04

    Local presence

    Regular Google Business Profile posts so the firm stays visible in Clearwater results.

“Best Marketing Agency I have worked with. They took my website to a whole new different level. I’m so glad I found them. Highly recommended.”

Michael GhalyGhaly Injury Law, Google review

A new website and local search program for a Clearwater personal injury firm.

Have a project like this?

Build the case
people remember.

Get in touch