Work / SEO / Web design

NEMA Building Construction

Services

  • Web design
  • SEO
  • Content

Deliverables

  • Website
  • Technical SEO
  • Monthly articles
  • Monthly reporting

Industry

  • Design and build construction

Year

  • 2026

NEMA Building Construction is a design and build firm for residential and commercial projects. Enginecy built its website and has run its search program since February 2026, starting from a site search engines could barely see.

The first months fixed the foundations: page titles, meta descriptions, heading structure, image text, schema and sitemaps. Then came a Tampa-focused content program, with articles answering what homeowners and businesses ask before they hire a contractor, organized into topic clusters and linked to the service pages.

NEMA Building Construction case study

Verified results

Figures from Google Search Console and Semrush, as shown in Enginecy's monthly client reports and starting strategy. Each figure names its period.

Google impressions5.04KAugust 2026, from 1.21K for February 20 to March 31
Average position30.7August 2026, from 57.4 for February 20 to March 31
Starting Authority Score2Semrush, February 2026, with no measurable organic traffic
  • Articles appear in Google results for Tampa searches such as general contractor cost in Tampa and home renovation permits in Tampa (August 2026 report).
  • Impressions grew more than four times even though the August window is shorter: 31 days against 40.

The evidence

Google Search Console, February 20 to March 31, 2026: the starting point.
Google Search Console, February 20 to March 31, 2026: the starting point.
Google Search Console, August 1 to 31, 2026: 5.04K impressions, average position 30.7.
Google Search Console, August 1 to 31, 2026: 5.04K impressions, average position 30.7.
Google results for Tampa construction questions, captured for the August 2026 report.
Google results for Tampa construction questions, captured for the August 2026 report.

The challenge

In February 2026 the site had no measurable organic traffic, a Semrush Authority Score of 2 and no visibility in AI answers. None of its pages had a meta description or a single clear H1, so search engines had little to work with.

NEMA Building Construction, project image 1

What we built

We rebuilt the technical base, set a Tampa keyword strategy, and published articles on costs, permits and renovation planning, each linked to the right service page. Google Business Profile posts support local visibility.

NEMA Building Construction, project image 2
NEMA Building Construction, project image 3

Highlights

  1. 01

    Technical foundations

    Titles, meta descriptions, heading hierarchy, image text, schema and sitemaps fixed across the site.

  2. 02

    Tampa keyword strategy

    Content planned around what Tampa homeowners and businesses search before they choose a contractor.

  3. 03

    Topic clusters

    Articles on costs, permits and renovation planning, connected to the service pages with contextual links.

  4. 04

    Local presence

    Regular Google Business Profile posts alongside the content program.

NEMA Building Construction, project image 4
NEMA Building Construction, project image 5
NEMA Building Construction, project image 6

A new website and search program for a design and build construction firm.

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