Work / Personal brand / Custom typeface
Mo Toukhy
Balancing professionalism with personality, the new identity creates a distinctive presence that resonates with their target audience. The following elements showcase our comprehensive approach to bringing their vision to life through cohesive and memorable branding
Brand system
Typography
A brand’s typography plays a crucial role in its identity. We designed a font that embodies a futuristic perspective with a unique, unconventional style. Its refined details and sharp angles create a visually striking and modern look. It is a customized version of the original font
Color
Colors are key to brand recognition. The brand’s color palette harmonizes an elegant shade of red with black, exuding strength and luxury.
Logo
A logo is the foundation of a brand’s identity. The logo design is sleek, balanced, and well-proportioned, featuring a rectangular shape with three slightly slanted lines. Additional extensions on the sides enhance its aesthetic appeal, giving it a futuristic touch, one of the brand’s defining characteristics.
The logo reflects a forward-thinking identity, appearing far ahead of its time.
The work
A futuristic personal brand with a custom typeface and a red and black palette.
